Willott Kingston Smith, the specialist advertising accountancy and
consultancy firm, has hired the head of new media at Bartle Bogle
Hegarty to head a new initiative.
Ed Bayley will launch a new information technology consultancy for WKS
next month. The move reunites Bayley with Bob Willott, a managing
partner at WKS.
Bayley, a former management consultant with Deloitte and Touche, has
been with BBH for six-and-a-half years. He joined as head of IT and
became head of new media. Trained as an accountant, Bayley first worked
with Willott at the accountancy firm, Spicers.
Willott said: ’I’ve known Ed for years. We’ve wanted to set up something
like this for some time in response to the queries we get from our
clients, so Ed was the natural choice.’
At BBH, Bayley was behind new-media initiatives for PPP, Cadbury’s and
Levi’s. For PPP, he helped to create a Website which allowed visitors to
obtain online quotes for different healthcare plans.
Bayley said: ’IT is a very fast-moving business. My job is to can turn
their ideas into projects.’
Separately, Steve Waring has been promoted to partner at Willmotts.