Women overturn conventional wisdom and cut back on lipstick in this recession

LONDON - Women are drastically cutting back on the amount of lipstick they buy during the recession, despite the common belief that women buy more lipstick in tough times, according to research by Mintel Beauty Innovation.

Women overturn conventional wisdom and cut back on lipstick in this recession

Market research firm Mintel said the ‘Lipstick Effect' is when women purchase lipstick as a ‘pick-me-up' during hard times.

Only 3% of respondents said they had purchased a lipstick to make themselves feel better during the economic downtown.

The research also showed that lipstick is the cosmetic product that women are currently spending less on or stopping using.

Instead, the results revealed that 60% of women are spending the same or more on foundations and ‘essential products' such as shampoo and cleansers.

Nica Lewis, head consultant at Mintel Beauty Innovation, said: ‘It is a common perception that lipstick sales go up in times of economic adversity. However, instead women are spending more on hair care and skincare beauty categories.'

The research was conducted in the UK, France and the US.





Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).