WonderCore Smart was most aired ad on British TV last week

WonderCore Smart, the exercise equipment product, was the most advertised brand on British TV in terms of airtime last week.

The product was by far the most aired ad by time, at 1,314 minutes, ahead of Sky, whose aired for a total of 669 minutes, and BT, whose ads aired for a total of 520 minutes.

The data was collected by data science company 4C for the period 23-29 January. 

On the free to air channels, HSBC ads took up the most airtime, with 86.5 minutes over 122 spots (up 23 per cent on the previous week). The supermarket chain was followed by BT (66.7 minutes) and Confused.com (63.4 minutes). 

On pay TV, Ford ads were most prevalent in terms of airtime: the car maker produced 124 spots which took up a total of 110.1 minutes last week. The next most aired ads by airtime were Sky (86.4 minutes) and HSBC (78.5 minutes).

SUBSCRIBE TO CAMPAIGN

Get 12 weeks for just £12

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Coca-Cola crashes out of world's top 10 brands
Shares0
Share

1 Coca-Cola crashes out of world's top 10 brands

Coca-Cola, one of the world's most iconic brands, has been served a warning after it failed to place in the annual BrandZ ranking of the top 10 global brands for the first time.

Just published