Woolwich appoints Optimedia to £10m account

- Optimedia has scooped the £10 million media planning and buying business for the Woolwich.

- Optimedia has scooped the £10 million media planning and buying business for the Woolwich.

The win follows a formal presentation process, though in the final stages there was no other media agency involved. The incumbent on the account was MindShare.

Optimedia's sister advertising agency, Publicis, won the creative account last month (Campaign, 16 April).



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