AdvertiserTony Holdway, head of brand communiction, Woolworths
AgencyBartle Bogle Hegarty
ExposureUnited Kingdom and Europe
This Bartle Bogle Hegarty created Woolworths ad has been shot in the style of a sitcom, complete with canned laughter. Most of the humour is at the expense of the Dark Lord of the Sith, who is trying to make beans-on-toast for lunch at Wooly and Worth's house. However, he discovers that there is no toaster, so Worth tells Wooly to pop down to Woolworths to buy a £5 toaster from the Worthit! range.