Woolworths 'Rolf Harris' by Bartle Bogle Hegarty

Woolworths is launching the latest instalment of its "Wooly and Worth" campaign with ads featuring Kelly Osbourne and Rolf Harris.

The campaign backs the launch of a new 300-strong product range, part of the Worthit! brand.

The ads were created by BBH. Previous celebrities to appear ads with Woolworths' branded characters Wooly and Worth include 'X-Factor' winner Shanye Ward.


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