Work Club was initially appointed to create a website for The Old Trafford Supporters’ Club, a digital platform to accompany a hotel for Manchester United fans that is being launched by Giggs and Gary Neville.
The digital agency won the Old Trafford Supporters’ Club brief after a competitive pitch, which they made directly to Gary Neville.
Work Club was then appointed without a pitch to create a brand and digital platform for the Class of 92’s recently acquired football club, Salford City FC, which the footballers are planning use as a means of developing young players.
Gary Neville said: "We’ve been really impressed by the creativity and the passion of Work Club, and we look forward to developing our partnership."
Ben Mooge, a creative partner at Work Club, said: "It’s a rare opportunity to work on something with such integrity, with partners who have such a vision and natural winning mentality.
"Also, our agency five-a-side team just got significantly better."