The Work: New Campaigns - UK

ONE TO LOOK OUT FOR - Sony - Balls Project: Balls Client: David Patton, senior vice-president, communications, Sony Brief: Launch Sony's Bravia LCD TV range Creative agency: Fallon Writer: Juan Cabral Art director: Juan Cabral Planner: Mark Sinnock Media agencies: OMD Europe, OMD UK Media planners: Christina Hesse, Adam Jinks Production company: MJZ Director: Nicolai Fuglsig Editor: Russell Icke, The Whitehouse Post-production: The Mill Audio post-production: Wave Exposure: TV, outdoor, press

THE LOWDOWN

A quarter-of-a-million bouncy balls are the focus of Fallon's EUR30 million campaign to launch Sony's Bravia range of LCD television sets.

Sony's new product boasts brilliantly clear picture quality. Fallon's television work highlights this with the line "colour like no other". The action brings the concept to life by showing thousands of multi-coloured balls being unleashed on the streets of San Francisco. The balls stream down the hilly streets, bouncing off cars, trees and houses in a cascade of colour.

The press and outdoor executions backing the TV spot also feature shots of the brightly coloured, ball-covered streets and the "colour like no other" line.

Sony's electronics business reported an operating loss of Y36.3 billion for the past quarter. The division was adversely affected by intense competition from Sharp and Panasonic in the plasma TV sector. However, Sony's sales of LCD TV sets improved.

BRITISH HEART FOUNDATION - UNDER MY SKIN Project: Under my skin Client: Betty McBride, director of policy and communications, British Heart Foundation Brief: Highlight the damage smoking does to the heart Creative agency: Lowe London Writers: Ed Morris, Tom Hudson Art directors: Ed Morris, Lee Goulding Planner: Gorse Jeffries Media agency: Manning Gottlieb OMD Media planner: Claire Marker Production company: Gorgeous Director: Frank Budgen Editor: John Smith Post-production: The Moving Picture Company Audio post-production: Wave Exposure: National TV

THE LOWDOWN

Lowe London has created its first campaign for the British Heart Foundation since winning the business in July.

The ad, directed by Frank Budgen, shows how every cigarette damages a smoker's heart.

The action is set to Frank Sinatra's good-time tune Under My Skin, which takes an unnerving twist. The lyrics, "I've got you under my skin, deep in the heart of me, so deep in my heart you're really a part of me", when accompanied by images of a blood clot moving under a smoker's skin, convey the damage the habit causes. The ad ends with the line: "Give up before your heart does."

The charity is the largest independent funder of heart research in the UK. Heart and circulatory disease is the UK's biggest killer - one in five men and one in six women die from the condition.

BT - CONSUMER CAMPAIGN Project: Consumer campaign Client: Tim Evans, group marketing and brand director, BT Brief: Show how BT can help people get on with their everyday lives Creative agency: AMV BBDO Writer: Paul Brazier Art director: Paul Brazier Planner: George Bryant Media planning: TAP Media buying: PHD Production company: The Paul Weiland Film Company Director: Toby Macdonald Editor: Sam Sneade Post-production: The Moving Picture Company Audio post-production: Wave Exposure: National TV

THE LOWDOWN

BT's latest ad campaign focuses on a family and shows how BT products and services can help people solve everyday problems.

Abbott Mead Vickers BBDO has created a typical family, comprising Adam, played by Kris Marshall from the BBC sitcom My Family, his girlfriend, Jane, and her two children. In the first execution, Adam has to score Brownie points with Jane by helping the children with their homework. To do this, he uses BT Broadband.

In the second spot, Adam uses his mobile phone to text a message to the home phone, which helps Jane's son, Joe, look cool in front of his little sister.

BT is the leader in the broadband market and increased its profits by 21 per cent in the past quarter.

AMBI PUR - SMELL CATCHER Project: Smell catcher Client: Julie Baker, marketing director, Ambi Pur Brief: Launch Ambi Pur's winter fragrance collection Creative agency: Grey London Writers: Dave Alberts, Sarah Godfrey, Juliette Share Art directors: Dave Alberts, Sarah Godfrey, Juliette Share Media agency: ZenithOptimedia Media planner: Claire Creeke Production company: Nexus Director: Jim Le Fevre Editor: Jim Le Fevre Post-production: Nexus Audio post-production: Jungle Exposure: Terrestrial, digital and Sky TV

THE LOWDOWN

Grey London has created an animated character called the smell catcher to star in its latest £1.8 million campaign for Ambi Pur air freshener.

This blue, winged, long-nosed creature flits around woodlands, bakeries and fire-lit rooms, gathering smells. He then takes them to the Ambi Pur factory for use in the company's products.

The campaign promotes the company's winter range, which includes the new Fireside Glow and Winter Dream scents. They are available as electric plug-ins and scented candles. Ambi Pur leads the plug-in market with a 42 per cent share. It has a 4 per cent share of the scented-candle market.

TOSHIBA - HELLO TOSH Project: Hello Tosh Client: Matt McDowell, marketing manager, Toshiba Brief: Demonstrate why Toshiba notebooks are worth paying a bit extra for Creative agency: DFGW Writer: Brendan Wilkins Art director: Dave Waters Planners: Nick Southgate, James Kennedy Media agency: Rocket Media planners: Mark Swansborough, Jonathan Fraser Production company: Godman Directors: Albert (Andy Poyiadgi and Barry Kimber) Editor: Steve Ackroyd, Final Cut Post-production: Golden Square, Framestore CFC Exposure: National TV, cinema

THE LOWDOWN

DFGW's first work for the computer brand Toshiba revives the 80s campaign strapline: "Hello Tosh, gotta Toshiba?" The line is delivered by Suggs from Madness.

The 30-second TV spot opens on a computer technician in a hi-tech Japanese lab. A huge robotic arm is testing the durability of a Toshiba laptop by spilling coffee on it and knocking it about. The technician raps a rhyming voiceover in a cockney accent while moving in unison with the robots.

Toshiba, Japan's second-largest electronics company and the world's largest computer manufacturer, reported a 11.3 per cent fall in profits for 2004 to £754 million.

WWF - REDUCE Project: Reduce Client: Giles Robertson, head of marketing, WWF Brief: Show how WWF is tackling threats to the environment Creative agency: DDB London Writer: Ben Tollett Art director: Emer Stamp Planners: Donald Pirie, Nicolette Robinson Media agency: WWAV Rapp Collins Media Media planner: Tara Colley Photographer: David Harriman Retouching company: Loupe Exposure: Press, posters

THE LOWDOWN

DDB London has created a print campaign for WWF that focuses on environmental issues such as climate change and deforestation. The month-long, carbon-neutral campaign will start in Birmingham and is set to be rolled out nationwide next year. It aims to reposition the WWF brand away from its animal-focused image to reflect all of its work on global environmental issues.

One ad features a tree in a rainforest. The logger who is attempting to chop it down has been shrunk in size and the strapline reads: "Help us reduce deforestation." Another ad shows a miniature fishing trawler leaving the harbour, with the line: "Help us reduce overfishing."

In addition, WWAV Rapp Collins has produced a mailer that encourages people to become WWF members.

EGG - EGG MONEY LAUNCH Project: Egg Money launch Client: Jane George, head of direct marketing and online, Egg Brief: Launch Egg Money in Egg's innovative style Creative agency: Agency Republic Writer: Chris Baylis Art director: Russ Tucker Planner: Patrick Griffith Media agency: Media.Com Media planner: Sharon Braude Designers: Paul Webb, Andrew Farrugia Exposure: Online

THE LOWDOWN

Egg Money, a hybrid credit card and savings account, has been launched online, with press, outdoor and TV executions to follow.

The £1 million campaign is based on the idea that the card is so new, Egg had to test it on a family of guinea pigs to see how they would use it. The online ads include MSN homepage takeovers featuring a guinea pig receiving a massage, Yahoo! takeovers, banner ads, a microsite at www.eggresearchlab.com and a viral that subverts the issue of animal testing.

TELEWEST - TELEPORT TV LAUNCH Project: Teleport TV launch Client: Lisa McCormack, senior marketing manager, Telewest Brief: Transforming TV Creative agency: Rapier Writer: John Townshend Art director: Simon Stephenson Planner: Alex Naylor Media agency: Mediaedge: cia Illustrator: Yane Christensen Exposure: National TV, posters, online, door-drops

THE LOWDOWN

Telewest Broadband is launching its video-on-demand service, Teleport TV, with an integrated advertising campaign through Rapier.

The centrepiece of the campaign is a TV spot, which introduces the animated character Ellie. The ads are designed to be consumer-focused, in contrast with the corporate identity developed by Telewest's rivals BSkyB and BT.

Ellie sings about how the video-on-demand service improves her life to the Flying Lizards' cover of the Motown track Money (That's What I Want).

The poster ads continue the theme. In one, Ellie is dressed as a dominatrix to illustrate how video-on-demand gives her control of her TV. In another, she removes her bra to be liberated.