The Work: New Campaigns - The World

NORDSTROM - SILVERSCREEN - US Project: Silverscreen Client: Nordstrom Brief: Promote the fashion and style of Nordstrom through an innovative communication stream Creative agency: Fallon Minneapolis Writer: Jen Stocksmith Art director: James Zucco Production company: Partizan, Los Angeles Directors: Olivier Gondry, Michel Gondry Editor: Mike Hackett Post-production: Crush Edit, Los Angeles Audio post-production: Ravenswork Exposure: Worldwide

THE LOWDOWN

The women's fashion company Nordstrom has used Fallon Minneapolis to create a media channel offering its customers broadband video content combining fashion, music, technology and clothing. Nordstrom has e-mailed 2.5 million customers inviting them to the site.

Called Nordstrom Silverscreen, the website includes interactive sections where consumers can mix their own music videos, celebrity interviews and monthly exclusive music videos created by some of the world's most famous directors. The first video is a Fatboy Slim remix of Our Lips Are Sealed by the Go-Go's directed by Michel and Olivier Gondry. The video mixes together clips from the original Go-Go's video and shots of the Nordstrom fashion range.This will also be sent out as a viral.

The site is backed by posters in nightclubs in Los Angeles and New York and print ads in Entertainment Weekly and alternative music publications.

TNT - NBA SEASON GAMES - US Project: NBA season games Client: TNT Brief: Promote the 2005-6 NBA basketball season on the TNT network by making the Thursday night game-of-the-week the place to be.Speak to the hardcore fan while not alienating the casual viewer Creative agency: SpikeDDB, New York Writers: Todd Feitlin, Desmond Hall, Jenine Holmes Art directors: Marcello Ramirez, Adam Hessel Planner: Joel Johnson Media agency: RET Media Director: Spike Lee Editor: Paul Martinez Post-production: Lost Planet Audio post-production: HSR, Ravenswork Exposure: MTV, TNT, ESPN, ESPN2, Comedy Central, FX

THE LOWDOWN

The UK's Ali G puts US basketball stars through ritual humiliation by interview in a set of idents promoting TNT's screening of Thursday-night National Basketball Association games.

He forces numerous basketball players, including Kobe Bryant, Steve Nash and Benn Wallace, to endure his imbecilic questioning about everything from personal attributes to aspects of the sport.

The ads are the work of SpikeDDB, a joint venture between Omnicom's DDB network and the movie director Spike Lee.

Since being awarded the assignment three years ago, the agency has been promoting the broadcasts by dramatising a series of funny truths. In one film, children taunt Shaquille O'Neal by warning him: "You better come back in shape."

Desmond Hall, Spike DDB's creative director, said: "We actually had the idea of using Ali G for the 2004 campaign but I did not feel that the time was right for it. But this year was the right time to evolve the work to this edgier place."

RENAULT - SAFETY CAMPAIGN - RUSSIA Project: Renault safety campaign Client: Christian Barluet, marketing director, Renault International Brief: Promote the safety of Renault cars across Europe Creative agency: Publicis United, Moscow Writer: Kirill Strelnikov Art directors: Eugene Radewych, Tim Brown, Richard Williams Photographer: Renault stock-shots database Retouching agency: Publicis United, Moscow Exposure: Pan-European posters

THE LOWDOWN

Publicis United Moscow has created a press and poster campaign to illustrate the safety of Renault cars.

The ads follow the results of crash tests examining the safety of new car marques across Europe. The tests, by the European new-car assessment programme, found eight Renault models getting full marks.

The ad features the eight winning cars lined up to look like a chain. The headline reads: "No weak links in our chain." It lists the winning marques, which include the Modus, Clio, Megane and Scenic, and explains that Renault is the only car manufacturer to have this safety record across its range.

The ads will be rolled out across Western markets and throughout Russia.

EA - HARRY POTTER AND THE GOBLET OF FIRE - THE NETHERLANDS Project: Harry Potter and the Goblet of Fire, the videogame Client: Ian McGregor, head of marketing, Electronic Arts Brief: Create a print campaign to engage the target audience and initiate a connection between the consumer and the product Creative agency: Wieden & Kennedy Amsterdam Writer: Joe de Souza Art director: Sezay Altinok Media agency: MediaCom Media planner: Alex Barwick Retouching company: TAG Exposure: Posters in the UK, Germany, France, Spain

THE LOWDOWN

This print campaign is designed to back the TV work for the new computer game Harry Potter and the Goblet of Fire from EA Games.

The five posters, which challenge children to master the spells that Harry performs in the games, all have different messages and executions.

One glows in the dark, another is a Magic Eye poster, while a third, which is only seen outside cinemas, tells children to use a spell and shrink the head of the person sat in front of them. The work also encourages children to go to the Harry Potter website where they can see demonstrations of the game.