The Work: New Campaigns - The World

VIGORSOL - MONKEY FEET - ITALY Project: Monkey feet Client: Alberto Bruno, marketing manager, Vigorsol Brief: Communicate that Air Action Vigorsol delivers a blast of cold air Creative agency: Bartle Bogle Hegarty Writers: Gavin Lester, Ian Williamson Art directors: Gavin Lester, Ian Williamson Planner: Bambos Neophytou Media agency: Selection Media planner: Tina Sacca Production company: Paranoid Projects Director: Thierry Poiraud Post-production: The Mill Audio post-production: Wave Exposure: National TV and cinema in Italy, then roll-out in selected European countries


For its latest campaign for the Vigorsol chewing-gum brand, owned by the Italian confectioner Perfetti van Melle, Bartle Bogle Hegarty has secured the talents of a tap-dancing chimpanzee.

In the 30-second spot, the chimp, which is dressed in jacket and trousers, attempts to entertain a theatre full of people with his fancy footwork and snappy moves.

However, as he starts his routine, the audience realises he has forgotten his tap shoes. So, instead of tapping up a storm, he ends up shuffling quietly around the stage.

To rectify the problem, his worried handler chews on a piece of Vigorsol chewing gum, which is designed to cool your mouth.

As his breath turns into a gust of icy-cold wind, he uses the chattering of his teeth to make a tapping noise, saving his monkey's blushes.

The ad finishes with the line: "Air Action Vigorsol. A fresh air explosion."

HONDA - DOGHOUSE, COUNCIL MEETING - AUSTRALIA Project: Doghouse, council meeting Client: John Pranger, marketing director, Honda Australia Brief: Highlight the car's handling and clever use of space Creative agency: Foote Cone & Belding Melbourne Writer: Eric Blakeway Art director: Mikey Tucker Planner: Simon Rich Media agency: ZenithOptimedia Media planner: Sarah Thom Production company: Revolver Films Director: Rey Carlson Editor: Seth Lockwood Post-production: Mike Reed & Partners Post Production Audio post-production: Gas Exposure: National TV


Foote Cone & Belding Melbourne has created an £850,000 campaign for Honda's CR-V marque, which moves away from its traditional positioning as a tough four-wheel-drive vehicle.

The two TV ads highlight two of the car's features. The first is its comfortable ride and the second is its back seats, which fold down to provide a larger boot space.

In one ad, a woman watches her husband marching out to his CR-V. As she tells the viewers about the car's fold-down seats, he lies down in the spacious boot and it becomes evident he is about to spend the night there. His wife explains how useful this feature is when her husband is "in the doghouse".

The second spot takes place in a local council meeting where the councillors vote not to repair a pot-holed road because it makes a fun track on which to drive their Honda CR-Vs.

WHATUCANDO.ORG - LAUGH TRACK - US Project: Laugh track Client: Brief: Compel people to do something about the suffering around the world Creative agency: Tribal DDB Dallas Writer: Travis Staut Art director: Braden Bickle Planner: n/s Media agency: OMD Media planner: Cheryl Martin Production company: In-house Directors: Braden Bickle,Travis Staut Editor: Braden Bickle Post-production: In-house Audio post-production: In-house Exposure: National TV


Tribal DDB Dallas has developed a TV campaign, its first TV spot, for the charity The organisation aims to match people up with charitable organisations in need of volunteers and donations. Tribal DDB has also designed the website.

The TV spot contrasts images of suffering children in African refugee camps with a sitcom laugh track. One image shows a mother carrying her starving child, another features a baby crying. The strapline reads: "For the next 30 minutes you can enjoy your favourite sitcom or you can start making a difference. Your call."

Poverty contributes to the deaths of six million children a year, with 98 per cent of these coming from countries in the developing world.

VISA - SKIN TIGHT - CENTRAL AND EASTERN EUROPE Project: Skin tight Clients: Stephen Day, Anila Ackrim, marketing managers, Visa Brief: Show that a Visa card is all a consumer needs Creative agency: Grey Worldwide Writer: Alex Fraser Art director: Matt Turrell Planner: Al Whittle Media agency: Mediaedge: cia Media planner: John-Paul Cadman Production company: Film Productions Director: Scott Vincent Editor: Sam Sneade Post-production: Rushes Audio post-production: Monkey Exposure: National TV, posters, taxi sides


Lycra-clad bottoms are the focus of a new Visa campaign designed to raise awareness of the credit-card's sponsorship of this year's Torino Winter Olympics.

Three print ads, by Grey Worldwide, feature athletes in their skin-tight skiing and skating suits with the shape and embossing of a Visa card visible through the fabric. They run with the line "Visa. All you need", to communicate the ease with which the card can be carried and used.

The campaign will also use a series of idents, which show Winter Olympic athletes using their Visa cards in the Olympic Village supermarket.

The ads will run throughout Central and Eastern Europe in the run-up to the Winter Olympics, which take place this February.

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