Feature

The Work: New Campaigns - The World

FONECTA - IMMIGRANT - FINLAND
CREDITS
Project: Immigrant
Client: Minna Lindholm, marketing manager, Fonecta
Brief: Fonecta 16400 is a service number that tells you the caller
information
Creative agency: SEK & Grey Helsinki
Writer: n/s
Art director: Petteri Vilkki
Media agency: Engagement Agency Toinen, Helsinki
Media planner: Riku Talvitie
Production company: Gorgeous Enterprises
Director: Tom Carty
Editor: Jonnie Scarlett, The Quarry
Post-production: The Mill
Exposure: TV

THE LOWDOWN

SEK & Grey Helsinki has created a new ad campaign for Fonecta, directed by Tom Carty through Gorgeous.

It promotes the Finnish directory service, which allows phone users to text 16400 to discover who has called them after they miss a call from an unknown number.

The spot focuses on a man who should have taken advantage of the service. He rejected a call from a number he didn't recognise, which belonged to an immigrant oil tycoon searching for an heir to his fortune.

The ad concludes with the strapline: "An unknown number could be the most important of your life."

ORANGE - HELLO - UGANDA
CREDITS
Project: Hello
Client: Anisha Sekatawa, marketing director, Orange
Brief: Introduce Orange to the Ugandan market
Creative agency: Access Leo Burnett Nairobi
Writers: Daniel Chandler, John Whelan
Art director: Nicolas Ermakoff
Media agency: n/s
Production company: Blue Sky Films
Director: Bo Platt
Editor: David Trachtenberg
Post-production: Azione
Exposure: Terrestrial TV, radio, print, outdoor

THE LOWDOWN

Orange is promoting its launch in Uganda with a TV advertising campaign that introduces the network to the Ugandan market through the strapline: "Hello."

It tells the story of a couple whose first romantic encounter began with a simple "hello". Their tale is recounted by the husband, who explains how their love blossomed from their first date to the birth of their first child.

The spot targets both the urban and rural populations. It is launching on terrestrial TV channels and has been projected from a truck that drove around smaller villages.

A nationwide radio, print and outdoor campaign supports the TV work.

THE LIGHT OF LIFE FOUNDATION - CHECK YOUR NECK - US
CREDITS
Project: Check your neck
Client: The Light of Life Foundation
Brief: Increase awareness that thyroid cancer is growing faster than
other cancers and encourage people to check their necks
Creative agency: Lowe New York
Writer: Chip Rich
Art director: Raj Kamble
Media agency: n/s
Illustrator: Keith Negley
Exposure: Print, outdoor

THE LOWDOWN

The Light of Life Foundation is hoping to raise awareness of the increasing incidences of thyroid cancer with a new poster advertising campaign.

Lowe New York created the posters, which are based on the premise that there is a widespread understanding of the need for breast, prostate and testicular examinations, but less awareness about thyroid cancer, which is growing seven times faster than breast cancer.

The executions, which show a doctor examining a neck where he would normally look for breast, prostate or testicular cancer, tell people to "check your neck" and refer them to the website checkyourneck.com.

H&M - SPRING FASHION 2009 - GLOBAL
CREDITS
Project: Spring fashion 2009
Client: H&M
Brief: Support the launch of H&M's spring fashion collection
Creative agency: Perfect Fools
Writer: n/a
Art directors: Niklas Karlsson, John Wolst
Production company: Bright Film, Stockholm
Director: Tony Hogqvist
Photographer: John Rosenlund
Post-production: Bright Film
Audio Post-production: Perfect Fools
Exposure: Online

THE LOWDOWN

Perfect Fools has created a website to launch H&M's spring fashion collection that features an interactive catwalk show.

The site, www.hm.com/springfashion, carries a "seamless catwalk", where users can select and view outfits on models as they parade on a virtual catwalk.

Shoppers choose from a reel of fashion items, which then materialise on the moving models.

Launching in 33 countries, the site also links to H&M's Facebook page, where visitors can vote and comment on other people's outfit choices.

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