The Work: New campaigns - The World

BURGER KING - SPONGEBOB GOT BACK - US
CREDITS
Project: SpongeBob got back
Client: Burger King
Brief: n/s
Creative agency: Crispin Porter & Bogusky
Writer: David Roth
Art director: Brandt Lewis
Media agency: n/s
Production company: Prettybird
Director: Paul Hunter
Editor: Christjan Jordan
Post-production: Method LA
Exposure: TV

THE LOWDOWN

The infamous Sir Mix-a-Lot track Baby Got Back ("I like big butts and I cannot lie ...") has been parodied in the latest Burger King ad by Crispin Porter & Bogusky.

The spot, promoting the fast-food chain's SpongeBob SquarePants-themed kids' meal, sees the Burger King character rap a new version of the track, in which the word "big" is replaced by "square".

As he sings the lyrics (which include the line "When a sponge walks in, four corners in his pants, like he's got phone-book implants"), girls with square derrieres dance in the background and clips are shown from the SpongeBob SquarePants cartoon.

COKE ZERO - COKE ZERO NATIONAL LAUNCH - CHINA
CREDITS
Project: Coke Zero national launch
Client: Coca-Cola China, Brand Coke Zero
Brief: n/s
Creative agency: Red Lounge, Shanghai
Writers: Anson Gu, Julian Hernandez
Art director: Paul Gong
Planner: Richard Dale
Media agency: Starcom Media
Production company: The Clan Too
Director: Steve Yuen
Editor: Holly Ho
Post-production: Touches Hong Kong
Audio Post-production: Touches Hong Kong
Exposure: TV, online, instore, outdoor

THE LOWDOWN

Coca-Cola is promoting the launch of its Coke Zero brand in China through an integrated campaign by Red Lounge, an independent unit set up by Coca-Cola China in partnership with its roster of agencies, which includes Leo Burnett, Starcom, wwwins and Heartland.

The campaign includes a TV ad featuring DJ Ah Bao, who goes on a quest to find new and inventive ways of making music.

After drinking Coke Zero, Ah Bao manages to find a way of playing remixed music through his self-built bicycle.

The spot is supported by a digital campaign, which allows young people to express their creativity through the social networking site Baidu, as well as in-store displays, outdoor ads and experiential activity.

GATORADE TIGER - WOODS OF WISDOM - US
CREDITS
Project: Woods of wisdom
Client: Gatorade
Brief: n/s
Creative agency: TBWA\Chiat\Day, Los Angeles
Writer: Jimmy Smith
Art director: Jerry Gentile
Planner: Scott Macmaster
Media agency: n/s
Production company: Pepper Films
Directors: Rune Bennicke, Jean Perramon
Editor: Jamie Norton
Post-production: Vendetta Post
Exposure: TV

THE LOWDOWN

Gatorade is promoting its Tiger Woods-endorsed drink "Tiger" with animated TV ads created by TBWA\Chiat\Day in Los Angeles.

The campaign, which features 30- and 60-second spots, focuses on the superstar as a young boy as he practices his swing in the woods.

When the aspiring golfer gets frustrated after an air-shot and a wayward drive, the forest animals, from a gopher to a big grizzly bear, are there to inspire him to keep his eyes on the prize.

Each ad ends with the strapline: "Hydration for concentration."

IMPULSE - STARES - ARGENTINA
CREDITS
Project: Stares
Client: Unilever
Brief: Launch a new fragrance
Creative agency: Ponce Buenos Aires
Writer: Juan Ure
Art director: Christian Rosli
Planners: Analia Mercado, Sol Martin
Media agency: Initiative Media
Production companies: Park Pictures, Pioneer Productions
Director: Lance Acord
Editor: Adam Pertofsky
Audio Post-production: La Casa Post
Exposure: TV

THE LOWDOWN

A romantic gaze between a young man and woman forms the vehicle to promote Impulse's latest scent, Romantic Spark, in a new TV spot.

The ad, created by Ponce Buenos Aires, sees the couple catch sight of each other in the street.

The pair can't keep their eyes off each other as they walk on opposite sides of the street and, because of an imperceptible force between them, every object that gets caught in their gaze dramatically crumples, swerves or falls.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).