The World: Amsterdam - Dutch start-up wins Coca-Cola Classic

Selmore, the Dutch start-up formed by the creative directors of TBWA\Campaign Company, Amsterdam and DDB Amsterdam and the former managing director of JWT Amsterdam has won the Coca-Cola Classic creative and strategic business in The Netherlands.

The account, which was contested in a three-way pitch, will see Selmore produce above-the-line work for the Classic brand for the local market.

Some commercials may be optioned for international use, but Selmore is not part of the Iconic Brand roster of agencies that includes Mother, London and Berlin Cameron/Red Cell, New York.

Print and radio work from Selmore on the brand is expected to break in March, with a TV campaign in the summer.