The World: Amsterdam - W&K Amsterdam scoops Wyborowa SA vodka

Wieden & Kennedy Amsterdam has been handed the creative account for Pernod Ricard's Polish vodka brand, Wyborowa SA. The agency picked up the business after a three-way shoot-out against Young & Rubicam France and Ogilvy Advertising in London.

The account covers key markets, including Europe, Central and Latin America and Asia.

Ryan Lietaer (pictured), the group account director at Wieden & Kennedy Amsterdam, said: "This is a key win for us. It signals the start of a collaborative relationship with the Wyborowa team and Pernod Ricard. Wyborowa is ambitious; it is expecting a lot from us."