The World: Amsterdam - W&K takes £18m Pirelli account from Burnett

Wieden & Kennedy Amsterdam has won the global ad account for the tyre manufacturer Pirelli without a pitch, replacing the incumbent, Leo Burnett.

W&K said it was appointed on the strength of chemistry and ideas sessions and will be responsible for the creation and development of the new Pirelli global campaign.

The agency said that winning the account, which is understood to be backed by an £18 million spend, gives it the opportunity to continue its "tradition of creating groundbreaking advertising for iconic brands".