World: Antwerp - Carlsberg finds new Belgian home

After a partnership of eight years, Carlsberg has severed ties with VVL/BBDO and appointed Duval Guillaume Antwerp to its creative account, following a pitch involving VVL/BBDO, LG&F and McCann Erickson.

Claus Lorenzen, the marketing brand manager for Carlsberg, cited Duval Guillaume's through-the-line positioning as the reason behind the agency's appointment.