The World: Athens - Maxim launches Greek and Serbian editions

Maxim is launching two additional international editions in Greece and Serbia. The magazine now has 27 editions worldwide and sells around four million copies a month.

The Greek edition will be published by Imako SA, which already publishes the lads' mag Nitro and owns the licences to print Esquire and InStyle.

The Serbian version will be published by Attica Media, which is entering Serbia for the first time. The launch will be backed with TV, radio and poster ads throughout Serbia and Montenegro.