The World: Bangkok - JWT set to take over $6m Thai McDonald's account

JWT is set to take over the $6 million McDonald's account in Thailand.

Sources say the agency has been given the nod following a pitch that included Fareast DDB, Spa Advertising and the incumbent, Leo Burnett. Neither the agency nor the client would comment on the appointment, however.

The review was called in the wake of an ownership change at McThai Co, the McDonald's Thai operating unit. The McDonald's franchise was acquired in October last year by the local businessmen Vicha Poolvaraluck and Hester Chew.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).