The World: Bangkok - Mindshare picks up $12m Pepsi media business

Pepsi has awarded its $12 million Thai media planning and buying account to Mindshare.

The agency won the brief after going head to head with Dentsu Media Palette in the final round of pitches.

The incumbent, OMD, the agency that Pepsi is globally aligned to, was eliminated from the running at an earlier stage of the pitch.

Thailand is one of very few countries where Pepsi has a higher market share than Coca-Cola. The drink pulls in more than 60 per cent of the market share.

Pepsi called a review of its media account in July, as part of a regular series of reviews by the company.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).