The World: Bangkok - PepsiCo puts food and drinks media into review

PepsiCo Thailand has called a media review aimed at consolidating its beverage and food accounts. Separate pitches will be held for planning and buying duties.

The pitch will include the company's roster agencies: OMD, which handles its $18 million beverage business; MindShare, which handles the $5 million Frito-Lay account; and the Australian planning specialist Bellamy Hayden, which works with PepsiCo in Australasia.

The FMCG giant has denied that this will spark a wider alignment across the Asia-Pacific region.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).