The World: Barcelona - JCDecaux outfit retains Barcelona contract

JCDecaux's Spanish subsidiary, El Mobilario Urbano, has held on to the contract to run Barcelona's street furniture network following a pitch against Clear Channel, Viacom and Cemusa.

The outdoor ad company, which first won the contract in 1998, will be responsible for maintaining Barcelona's 3,500 advertising sites. The contract stipulates that El Mobilario Urbano installs 700 bus shelters, 1,100 bus stops, 600 bus station platforms, 250 Citylight panels and 15 public toilets.

It also includes new outdoor media such as interactive information screens and free data terminals, which can be accessed using a mobile phone.

"This contract strengthens our number-one position in the Spanish outdoor market," Jean-Charles Decaux, the JCDecaux founder, said.

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).