The World: Beijing - Cadbury picks Starcom for media planning and buying

Cadbury China has picked Starcom MediaVest to handle its $17 million media planning and buying business.

The appointment follows a review, which is thought to have included two other agencies, including the incumbent shop, Dentsu Guangzhou.

Starcom's brief will include all of Cadbury's chocolate and non-chocolate brands, including Halls. Cadbury is focused on growing its market share in China, where consumption of chocolate is still relatively low.

Angela Ng, the Starcom Beijing general manager, said: "It definitely wants to increase market share and sales and be more focused in its marketing. Chocolate is still very much a foreign food, but the Chinese consumer's tastebuds are changing."

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).