The World: Beijing - China bans Pond's ad with famously nude film star

Chinese censors have banned the star of a controversial film from appearing in a multimillion-dollar campaign for the Unilever skincare brand Pond's.

Tang Wei, who made her starring debut role in Ang Lee's movie Lust, Caution, had been signed by Ogilvy & Mather to front the campaign.

Now, China's State Administration for Radio, Film and Television has ordered her commercial to be pulled.

The decision is believed to be linked with her nudity in the film.

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).