The World: Beijing - Media shops fight for $51m China Unicom account

China Unicom has called a review of its $51 million media business.

MediaCom, Carat, Dentsu and Visioncn have all been shortlisted for the account, with the successful agency being responsible for helping the brand gain a headstart on rivals China Mobile and China Telecom in the 3G network sector.

China Unicom recently launched its 3G offering, called Wo, through a large-scale TV campaign and a 1,000-phone giveaway.

The company has also agreed a partnership deal with Apple to introduce the iPhone to the 3G market.

In the 2G market, China Unicom is the smallest of the big three operators, with a market share of around 10 per cent.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).