The World: Beijing - Murdoch urges China to make most of new media

Rupert Murdoch, the chief executive of News Corporation, has urged the Chinese government to address issues such as copyright piracy and a lack of competition in the domestic market, to help the country take advantage of the opportunities being offered in new media.

Speaking at the World Media Summit in Beijing, Murdoch warned that because Chinese media companies work within a market that is sheltered, they are not being exposed to the competition that would help them prepare for the obstinacy of the global marketplace.

He also stated that the prevalence of piracy is making it difficult for media companies to generate enough profit.