The World: Beijing - Saatchis and Mengniu Dairy split after seven years

Saatchi & Saatchi Beijing has ended its relationship with Mengniu Dairy, one of the largest manufacturers and distributors of dairy products in China.

Saatchis had handled creative duties for the milk giant for seven years, but has now decided to sever all ties after a difficult year for the dairy industry, which has been hit by a tainted milk scandal.

When Saatchis first started working with Mengniu, the brand was the number-two dairy brand in China, with a 25 per cent market share. The company has since become the market leader in the sector, with a market share of around 49 per cent.

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).