The World: Berlin - Coke signs European sponsorship deal with iTunes

Coca-Cola has signed a pan-European sponsorship deal with Apple's iTunes.

A Coke-branded website, set to be launched next week, will be integrated with the iTunes music download site and will provide visitors with links to information and new music from unsigned acts.

In Germany, Austria, the UK and Switzerland, bands without a record deal will be able to upload their songs to the site.

The launch will be backed by live concerts, with selected performances available on both sites as live songs or video podcasts.

The two companies are also giving away thousands of iPods in Germany and 70 million free downloads in the UK.