The World: Berlin - Kraft hands global Tassimo account to TBWA

Kraft has added TBWA to its roster by appointing the Omnicom-owned network to handle the global creative assignment on its Tassimo hot-drinks maker.

The business, with revenue estimated at $2 million, moves from Ogilvy & Mather, a long-time Kraft roster agency that continues to handle brands including Maxwell House.

The TBWA agency in Berlin is expected to become the lead agency on the business, with the New York office handling US work.

Tassimo, a machine that brews individual cups of coffee, tea and hot chocolate, is sold in eight markets including the UK and Spain.


Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).