The World: Boston - BBDO wins pitch for Starbucks advertising account

BBDO has been appointed by Starbucks to handle its advertising account following a pitch against undisclosed agencies. The agency picks up the business from Wieden & Kennedy, which did not repitch for the account.

Starbucks split from W&K after four years in September due to creative differences.

BBDO has already created a campaign for Starbucks in which the chain gave away a free cup of coffee to everyone who voted in the US elections.

The news of the win comes just one week after BBDO lost its Pepsi-Cola domestic account to TBWA\Chiat\Day.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content