The agency picked up the business following a pitch against Publicis Dallas, Bartle Bogle Hegarty New York and GSD&M Idea City.
Separately, Grey New York, working in collaboration with its sister shop Grey West, has also won the $25 million Reliant Energy of Texas creative account following a pitch. [XX] Warsaw Novellone named new chairman of Leo Burnett CEE
Nicola Novellone, the managing director and new-business director of Leo Burnett Milan, has been appointed as the chairman and chief executive of Leo Burnett Central and Eastern Europe.
He will replace Jarek Ziebinski in the role, who will now lead the agency's Asia-Pacific region.
Novellone has spent 16 years working at Leo Burnett, and has been the managing director of the agency's Milan office since 2001.
Tom Bernardin, the chairman and chief executive of Leo Burnett Worldwide, said: "Nicola's record speaks for itself. I have every faith that he'll bring his Midas touch to CEE."