The World: Boston - TJ Maxx calls review of broadcast creative account

TJ Maxx has called a review of its broadcast creative account, in an attempt to give consumers a fresh perspective of the brand.

The discount clothing chain had worked with the incumbent, Mullen, for more than a decade. The agency has said that it will not repitch for the business.

The consultant Pile and Co will handle the pitch, and it has confirmed that the brand's media agency, Hill Holliday, will not be affected by the review.


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