The World: Boston - Toys R Us to develop broadcast ad tasks in-house

Toys R Us is removing the broadcast assignment on its $98 million creative account from Interpublic's Hill Holliday Connors Cosmopulos after only a year, and is taking it in-house.

The retailer said it had decided to take advantage of its "growing in-house creative and strategic resources to develop its broadcast advertising", but would continue using outside strategic, creative and production resources as necessary.

The media assignment remains with WPP's Mediaedge:cia.

Hill Holliday insisted the loss of the business would not result in redundancies. Mike Sheehan, the chief executive, said: "We're proud of our strategic and creative work on its behalf, but realistic that it's best for each of us to part at this point."

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).