World: Boston - VW moves US media business to MediaCom

Volkswagen is shifting its $500 million North American media business from Havas' Media Planning Group into Grey Global Group's MediaCom.

MediaCom already handles VW in several other markets.The review was called by procurement executives at VW's German headquarters last autumn.

In an unrelated move, the North American media buying for VW's Audi brand is relocating from MPG to MediaCom.

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