The World: Boston - Wendy's calls creative and media account pitches

Wendy's, the fast-food restaurant chain, has called a pitch for its creative and media accounts.

The Arby's-owned company, which has almost 7,000 restaurants worldwide, is reviewing all advertising disciplines, including its TV, media and below-the- line accounts.

The brand has asked a number of agencies, including the incumbents, to pitch for the business.

Kirshenbaum Bond & Partners is currently the lead creative agency on the account, although Saatchi & Saatchi X and Vidal Partnership also work for the brand. Media is handled by MediaVest.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).