The World: Buenos Aires - Mother outpost lands first client

Madre, Mother's agency in Buenos Aires, has landed its first client.

The agency has won the brief to relaunch the Argentinian bank Banco Hipotecario.

Carlos Bayala, the creative partner at Madre, said: "We are so proud of having this brand. The bank has had a great financial year. Now it's time for it to put its brand up to its business success. The campaign we've made will redefine the way the bank approaches people here."

Madre launched in October last year. The agency is headed by the former Mother London creative pair Carlos and Gabriela Bayala and the former Lowe Argentina vice-president Alejandro Dominguez.

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