The World: Chicago - MillerCoors appoints Draftfcb for Miller Lite task

MillerCoors has appointed Draftfcb to a "holiday-themed assignment" for its Miller Lite brand.

Draftfcb was awarded the project after a pitch against Miller Lite's lead creative shop, Bartle Bogle Hegarty. BBH's status as the brand's lead agency will not be affected by the news.

The project is Draftfcb's first work for Miller Lite. However, it is already on the MillerCoors roster, working on the Coors, Coors Light and Keystone brands.

As part of the assignment, Draftfcb will produce six 15-second spots, which will be released on Thanksgiving Day and run until the end of the year.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).