The World: Chicago - Subway unveils tie-up with Olympic swimmer Phelps

The fast-food restaurant Subway has announced an exclusive long-term partnership with the US Olympic swimmer Michael Phelps.

Phelps has been in serious demand since winning a record-breaking eight gold medals at the summer Olympics in Beijing, and has already been aligned with brands such as Kellogg's Corn Flakes, Visa and Speedo.

Subway hopes to use its deal with Phelps to help promote its "healthy fresh" positioning. The brand spent more than $400 million on media last year, and has already outlaid more than $340 million in the first nine months of 2008.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Stop and stare at what these nine brands did for the eclipse

You don't have to shield your eyes from social media during an eclipse - brands from DoubleTree by Hilton to Pizza Hut have found creative ways to capitalise on the total solar eclipse.


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).