The World: Chicago - US reports lowest rise in adspend since 2001

The top 100 US advertisers increased their adspends by just 1.7 per cent last year, the smallest amount since the 2001 recession.

Although Procter & Gamble became the first advertiser to break through the $5 billion barrier, others appear to be clamping down on spending in the face of a weakening economy and pressure to control costs.

The figures, contained in Advertising Age's 100 leading national advertisers' report, suggest car companies are under pressure. Ford, Toyota, Honda, Chrysler and Hyundai all cut their spends.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).