The World: Chicago Young & Rubicam picks up $70m Miller task

Young & Rubicam has landed Miller Brewing's $70 million Genuine Draft account.

The business was previously handled by The Martin Agency in Virginia.

Miller has raised its spend on Genuine Draft considerably over the past six months, spending $35 million in the first half of this year, compared with $20 million for the whole of 2005.

Young & Rubicam will begin work on extending Genuine Draft's current "Beer. Grown up" campaign, which began last year with an execution showing a group of male drinkers upgrading from plastic cups to proper beer glasses.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).