The World: Cincinnati - BBDO acquisition aims to boost P&G footprint

BBDO is attempting to extend its relationship with Procter & Gamble with the acquisition of Barefoot Advertising, a Cincinnati roster agency of the world's biggest advertiser.

BBDO joined P&G's roster when the consumer products giant bought Gillette. Since then, Andrew Robertson, the BBDO global chief executive, has made growth of P&G business a priority.

The deal represents the first major acquisition for BBDO since 1987, when it bought the Chicago agency Cohen & Greenbaum, now part of Energy BBDO.

Robertson denied the agency had been acquired because of its P&G connections. "Clients' business is not for sale, it has to be earned," he said.