World Cup 98 game backed by Chumbawumba song

- The latest football computer and CD game from EA Sports, World Cup 98, will benefit from a three-month advertising campaign surrounding its launch on 22 May. Pre-launch press and poster work will lead up to a TV campaign, by TBWA Simons Palmer, breaking three days before the launch and featuring the Chumbawumba song, Tubthumping." Fellow World Cup licensees, McDonald's and Snickers, will also run promotions for the game.

- The latest football computer and CD game from EA Sports, World Cup 98, will benefit from a three-month advertising campaign surrounding its launch on 22 May. Pre-launch press and poster work will lead up to a TV campaign, by TBWA Simons Palmer, breaking three days before the launch and featuring the Chumbawumba song, Tubthumping." Fellow World Cup licensees, McDonald's and Snickers, will also run promotions for the game.



Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Stop and stare at what these nine brands did for the eclipse

You don't have to shield your eyes from social media during an eclipse - brands from DoubleTree by Hilton to Pizza Hut have found creative ways to capitalise on the total solar eclipse.

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).