The World: Dallas - Six Flags hands $75m media buying to MindShare

The theme-park owner Six Flags has appointed MindShare to handle its $75 million media buying business.

The incumbent agency, Doner, is still in contention to pick up the company's creative account, which is also under review at present.

Mike Antinoro, Six Flags' executive vice-president of entertainment and marketing, said: "We're continually broadening our knowledge of the media and creative messages that will resonate with Six Flags guests. Working with MindShare will help us develop the right solutions for understanding how to best reach them in key media markets across the US."

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).