The World: Dallas - Wal-Mart puts $570m creative account up for review

Wal-Mart is reviewing its $570 million advertising account in a move that threatens the incumbents, Omnicom's GSD&M and the independent agency Bernstein-Rein.

The supermarket giant is looking to consolidate its business into one account. Both incumbents have been invited to repitch.

The review follows senior changes in Wal-Mart's marketing department.

Last year, the retailer appointed the former Frito-Lay chief marketing officer Stephen Quinn as its senior vice-president of marketing and the ex-Target marketing director John Flemming as its chief marketing officer.

Bernstein-Rein has worked on the Wal-Mart roster for more than 30 years, while the Omnicom-owned GSD&M has worked with Wal-Mart for 19 years.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).