The World: Detroit - GM plans to maintain pre-Chapter 11 adspend level

General Motors, which filed for Chapter 11 protection at the beginning of this month, has announced that it still intends to spend between $40 million and $50 million per month on advertising while in bankruptcy.

The plans, which were revealed by the GM marketer Mark LaNeve on an episode of the online car programme Autoline After Hours, don't differ from the pre-Chapter 11 levels or from the projected spending when the company resumes normal operations later in the year.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).