The World: Dublin - Hunter/Red Cell beats two to EUR5m Xtra-vision brief

Hunter/Red Cell has scooped the Blockbuster Video-owned Xtra-vision account after a three-way pitch.

The Irish ad agency pitched against Young/Euro RSCG and Cawley Nea\TBWA to pick up the EUR5 million creative and strategic business.

The Xtra-vision managing director, Martin Higgins, said: "All three agencies made very fine presentations. What swung the decision in favour of Hunter/Red Cell was its entrepreneurial spirit, its radical creative approach and its ability to challenge us when it mattered."

The Red Cell chief executive, Joe Clancy, added: "This is a marvellous win and introduces us to the dynamic home entertainment world."

Xtra-vision's media planning and buying is handled by Mediaedge:cia.

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