World: Dusseldorf - TBWA\Germany appoints new chief executive

TBWA\Germany has appointed Hubertus von Lobenstein as the chief executive of all the German advertising at the agency. Von Lobenstein, who was a managing partner of BBDO Germany until last week, will report directly to Perry Valkenburg, the president of TBWA\Central Europe and chairman of TBWA\Germany.

Von Lobenstein completes the new leadership team at the agency. Valkenburg previously appointed Kurt Georg Dieckert and Stefan Schmidt as co-executive creative directors. Both have worked with Von Lobenstein before, at Springer & Jacoby.

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1 Why Cosabella replaced its agency with AI and will never go back to humans

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