World: Gallery

Haagen-Dazs - TBWA Singapore This stylish campaign has the deliciously suggestive line of copy, "let your tongue travel", which, as well as continuing the brand's tradition of eroticising ice-cream, also fits in with the idea of experimenting with different flavours. So while the sepia, slightly transparent style of the photos is the same in each ad, the background reflects a different location that suggests an ice-cream flavour: New York is Strawberry Cheesecake, Hawaii is Macadamia Nut and Tokyo is Green Tea. The details in each are intended to reflect each destination: in Hawaii, for instance, the model wears a strappy dress and sandals and could easily be reclining on a sun lounger.

Client: Haagen-Dazs

Agency: TBWA\Singapore

Art director: Swee Chen

Writer: Andrew Lok

Photographer: Geoff Ang


"Rivers of chocolate" is the apt name for this campaign, which incorporates swirling, colourful M&Ms moving like liquid. It's a change of direction for M&Ms, which, in the past, relied on animated M&Ms. Remember that red one who behaved like a complete prima donna? This campaign, which includes two TV ads, uses the 1967 Petula Clark hit tune Colour my World. In one spot, it is sung in a ballad style while in the second spot, the tune starts to rock. The endline? "Chocolate is better in colour."

Client: Masterfoods M&Ms

Agency: BBDO, New York

Art director: Steve Rutter

Writer: Susan Credle

Director: Alex Weil

Production company: Charlex, New York

Head & Shoulders - Saatchi & Saatchi Australia

At last. An ad for an anti-dandruff shampoo that shuns snowy flakes and flowing locks. Seventy-five per cent of women go out with taller men, according to a National Omnibus Survey. So this ad implies that, since their partners can see the top of their heads, women need to use Head & Shoulders. The ad demonstrates the height differences through domestic scenes: the woman's (lower) shelf in the fridge with healthfood underneath the junk food on the shelf above, a pair of trousers crumpled high up on a towel rail, and his 'n' hers key rings hung at different heights.

Client: Head & Shoulders

Agency: Saatchi & Saatchi, Sydney

Art director: David Nobay

Writers: David Nobay, Jane Caro

Director: Tim Gibbs

Production Company: 8 commercials, Sydney

Second Hand Shop - Scholz & Friends Poland

Scholz & Friends has a strong presence in Eastern Europe and this neat press ad comes from the agency in Warsaw. The image of the boomerang sums up the idea of a second-hand shop. It also moves away from the image of second- hand shops as grubby and desperate places and instead makes them intriguing and colourful: you never know what you're going to find next.

Client: Second Hand Shop

Agency: Scholz & Friends, Warsaw

Art director: Piotr Kowalczyk

Writer: Mariusz Pitura

Photographer: Jacek Matulewicz

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).