World: Gallery

Volkswagen - DDB The Netherlands Six real-life Volkswagen Caddy owners save so much money by purchasing a Volkswagen Caddy that they make TV ads to promote their businesses. A baker serves strudels, while a model-car retailer boasts that he is "big in miniatures". Just as you think you're being wound up, a VW Caddy comes into view. Using six 15-second spots is unusual for a car marque and this strategy is unorthodox, but the ads pull it off while maintaining VW's brand characteristics of quality, reliability and value.

Client: Volkswagen Commercial Vehicles

Agency: DDB, Amsterdam

Art director: Michael Jansen

Writer: Bas Korsten

Directors: Bas Korsten, Michael Jansen

Production company: DDB, Amsterdam

McDonald's - Leo Burnett US

This print ad is a farewell to the chairman and chief executive of McDonald's, Jim Cantalupo, who died last month, aged 60. Cantalupo worked at McDonald's for 28 years. The ad runs in international newspapers such as the Financial Times, International Herald Tribune and USA Today, among other titles. The single line of copy, taking shelter under the famous arches, coloured black instead of gold, reads: "We miss you, Jim." The company's world-renowned icon, the clown Ronald McDonald, has a single tear rolling down his chalky face. As another sign of respect, some McDonald's restaurants have been flying the McDonald's flag at half-mast since Cantalupo's death from a suspected heart-attack. Cantalupo has been replaced by his deputy, Charlie Bell.

Client: McDonald's

Agency: Leo Burnett, Chicago

Art director: Per Jacobsen

Copywriter: John Condon

Peugeot 407 - BETC Euro RSCG France

This ad, "toys", suggests that all cars on the road are mere child's play compared with the Peugeot 407. There's a wind-up car, a police car with two cops painted on the windscreen and brightly coloured plastic cars. Throughout the 60-second ad, heads are turning. But it's only towards the end that you see why: the Peugeot 407. The final scene shows the car drawing up in a driveway and a neighbour's jaw dropping as he eyes it up. He's just packed away his own toy car in a cardboard box. It's a big production number that started airing in France at the end of April, and will be rolled out internationally from this month.

Client: Peugeot 407

Agency: BETC Euro RSCG, Paris

Art director: Eric Holden

Writer: Remi Noel

Director: Philippe Andre

Production company: Wanda, Paris

Netflix - Goodby Silverstein & Partners US

Netflix offers a DVD-delivery service, hence the endline: "What's better than a movie in your mailbox?" Each ad focuses on that moment when the DVD hits the doormat. In one, the excitement eclipses the joy of seeing a baby's first steps; in another, a grandma's face is rammed into a birthday cake in her daughter's rush to pick up the DVD. In the darkly comic third ad, a grieving woman forgets herself for a minute when she spies the DVD, leaping from her seat to grab it.

Client: Netflix Inc

Agency: Goodby Silverstein & Partners, San Francisco

Art directors: Fred & Farid

Writers: Fred & Farid

Director: Neil Harris

Production company: Smuggler, Los Angeles

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).