World: Gallery

T-Mobile - Saatchi & Saatchi Germany T-Mobile attempts to crank up the excitement about Euro 2004 a bit higher with a spot highlighting picture and video messaging from the creative team Alexander Priebs and Nicole Grozinger at Saatchi & Saatchi in Frankfurt. Directed by Ben and Joe Dempsey at Rose Hackney Barber, with effects by Finish in London, "ball perspective" tells the story of a game from the football's point of view. Starting with a free-kick, the ad takes in throw-ins and crunching tackles before ending with a right-footed volley into the corner of the net.

Client: T-Mobile

Agency: Saatchi & Saatchi, Frankfurt

Art director: Nicole Grozinger

Writer: Alexander Priebs

Directors: Ben and Joe Dempsey

Production company: Rose Hackney Barber, London

Goodman Fielder - Publicis Mojo New Zealand

The universal theme of lost love is the message behind the campaign for Grain Waves, a new snack from Goodman Fielder which aims to end our love affair with the potato. Directed by The Glue Society, a brace of ads star Mr Potato Head as a spurned lover whose grief at seeing his ex dipping into a bag of Grain Waves is so acute you can almost taste it. In "street", he looks on from a shop window as she tucks into her new snack outside the cinema; in "heartbreak", his grief mounts as he's forced to watch as she eats the new crisps in bed.

Client: Goodman Fielder

Agency: PublicisMojo, Auckland

Art director: Lachlan McPherson

Writer: Nick Worthington

Director: The Glue Society

Production company: @radical.media, Melbourne

United Airlines - Fallon US

To the lilting strains of George Gershwin's Rhapsody in Blue, a businessman embarks on a Planes, Trains and Automobiles-style mission to deliver a single red rose to the object of his affections. Produced in a watercolour-inspired animated style, "rose" shows the extraordinary lengths to which United Airlines will go to keep passengers happy and deliver them safely and on time. The ever-so-slightly saccharine pay-off reveals our intrepid hero is, in fact, delivering the flower to his dear old mum; either that, or he's a man with a worrying fetish for women who bear a startling resemblance to Barbara Bush.

Client: United Airlines

Agency: Fallon, Minneapolis

Art director: Bob Barrie

Director: Alexander Petrov

Production company: PPBmex Animation, Montreal

Discovery Channel - Nicebigbrain US

"Know something you shouldn't?" is the tagline for a three-spot campaign from Nicebigbrain for the Discovery Channel. In "milk truck" a woman spots a man dropping his umbrella in the street below her window, and complains that the street will be full of cats as a result. As if by magic, the lost brolly causes an accident which results in a milk truck overturning, prompting the appearance of hundreds of cats to lap up its spilt contents. The ad ends on a shot of the woman's partner, who's more than a little spooked by her prescience.

Client: Discovery Channel

Agency: Nicebigbrain, New York

Art director: Jim Larmon

Writer: Kenny Herzog

Director: Jim Jenkins

Production company: Hungry Man, New York

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).