The World: Hamburg - TBWA\Germany scoops global Merck briefs

The global pharmaceutical and chemical company Merck has appointed TBWA\Germany to handle three of its consumer healthcare brands.

TBWA will be handling global communications for the Nasivin, Femibon and Flexagil brands, after a competitive pitch against undisclosed agencies. The first campaigns are due to be released in 2009.

Petra Meyer, the vice-president of strategic marketing at Merck, said: "We're delighted to be partnering with a team that thinks differently and can demonstrate a terrific track record in developing international brands."

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Making media fun again: why we must free our industry from outdated models
Shares0
Share

1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

Just published

More